
Before: the skin you bring
Your outer skin renews itself every few weeks, which is why the smoothest tans belong to clients who start a little early. DHA reacts with that outermost layer of dead cells, so exfoliating gently with exfoliating gloves every day in the week or two before, and again on the day itself, clears away loose, dull cells and leaves the cleanest, most even surface. Moisturize daily, finish shaving or waxing at least a day ahead, and arrive clean and completely dry, since damp skin weakens the reaction. Jana's own skin is the proof: when she opened the studio in 2007 she didn't exfoliate and her skin was dry; she has exfoliated constantly ever since, and the dryness is gone unless she forgets to drink enough water.
Water matters as much as the gloves. The tan lives in those outer layers, and when they dry out they lift and flake away early, taking the tan with them in the crackly patches nobody wants. Skin hydrated from the inside and the outside fades slowly and evenly. Your skin's surface is also naturally a little acidic, around pH 5, which is where DHA works best; harsh, alkaline soaps tip that balance, which is why a gentle wash matters and why Normalize exists.



























